Jewelry Business | Net-profits

Learn the keys to a successful jewelry business including time and inventory management, trend and design research, excellent photography, and utilization of search engine optimization (SEO) best practices to help your jewelry be found in online stores and through social media. The Net Profits blog is full of tips and best practices for managing a successful jewelry business.

Net Profits: Should You Have a Production Line

Net Profits by Cathleen McCarthy Established art jewelers say the pressure is mounting to produce production lines over one-of-a-kind craft jewelry. If you expect to sell via retailers – even high-end craft galleries – making a living at art jewelry now pretty much requires it. “I think the trend – I’ve heard many gallery owners…

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How to Make a Fashion Spread with Your Jewelry

Like most social media platforms, Polyvore offers its own free app on iTunes and, more recently, Android, and both get rave customer reviews. Next time you're waiting in line or on a train and find yourself reaching for your phone to kill some time, you might want to open this app instead and make an…

How to Make Facebook Friends and Influence People

Not long ago, Facebook introduced some major upgrades to their Pages. After some experimenting, I’ve managed to increase my Facebook traffic by about 50 percent, and I’m having a lot more fun. The key seems to be in the photo collages – perfect for jewelry lovers – and new stats provided for Facebook pages.  …

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How Ylang 23 Built a Social Media Empire

Ylang 23 has built a national and international brand from one Dallas jewelry store and an ecommerce site that launched in 2000. The retailer’s savvy use of online marketing appeals to their customers, 90 percent female self-purchasers who gravitate to fashion-forward fine jewelry from designers such as Cathy Waterman and Todd Reed. They now ship…

Use Technology to Save Time, Not Take Time

You may be one of those people who works better with distractions and prefers to multitask, but it may not be the most effective approach for everything you do. Working out a new jewelry design, for example, may require total concentration. For different reasons, administrative work and bookkeeping may be another. Figure out what you…

Be Your Own Curator

Coming up with an awesome piece of jewelry often means paring it down to its essential core before embellishing. Designing a line of jewelry that will launch your brand and become your signature comes down to much the same thing. But curating comes in just as handy when you're trying build a jewelry business that…

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How to Ship Fast, Safe & Cheap

Shipping isn’t the most glamorous aspect of running a jewelry business, designer Patricia Tschetter admits, but it’s something every successful designer has to deal with sooner or later — usually sooner. And there is no time more critical to have it figured out than the holiday season. Tip 1: Choose your delivery service. What service…