Jewelry Business | Net-profits

Learn the keys to a successful jewelry business including time and inventory management, trend and design research, excellent photography, and utilization of search engine optimization (SEO) best practices to help your jewelry be found in online stores and through social media. The Net Profits blog is full of tips and best practices for managing a successful jewelry business.

Net Profits: Should You Spring for a Custom Website?

By Cathleen McCarthy Yes, you need a website. If you don’t have one already, you probably know this. You might also know a custom-designed ecommerce site can easily set you back $5,000. But even a professional web designer will tell you, you don’t have to start with the fully loaded version – just a solid…

Net Profits: Common Jewelry Photography Mistakes

By Cathleen McCarthy As you’ve probably discovered, jewelry is not easy to photograph. Chains and pendants are difficult to position, and you’re often trying to capture detail in a couple square inches. If the jewelry has color, you need to avoid distortion. Opaque cabochons require one kind of lighting, faceted another, textured metal a third……

Net Profits: Moving Your Jewelry on Instagram

By Cathleen McCarthy Many jewelers have used Instagram to build a massive fan base at lightning speed. Often – but not always – they are of the generation who grew up with the Internet, can sniff out the next social media racehorse and gallop away before the rest of make it into the saddle. Jewelers…

Net Profits: Social Marketing Plan

By Cathleen McCarthy When you look at your peers on social media, you will likely find people with tens of thousands of followers on a certain platform, getting dozens of likes, comments, and shares within seconds of posting – and feel suddenly inadequate. You missed the boat! How can you ever catch up? First, take…

Net Profits: Making Wedding Rings for Same Sex Couples

If you make rings, you probably see a sales spike this time of year. According to one survey, December is the most popular month to propose. A more recent survey reveals Christmas Eve is the most popular proposal day, followed by Valentine’s Day, and Christmas Day. This year, a whole new set of same-sex couples…

Net Profits: How to Reach the Unreachable on Social Media

Ever tried to connect with someone influential on social media and heard crickets? Maybe they were busy. Or maybe you need a different approach. In general, I find I’m more likely to get a response when I appeal to people via social media rather than conventional channels, better still if I time my request to…