Jewelry Business | Net-profits

Learn the keys to a successful jewelry business including time and inventory management, trend and design research, excellent photography, and utilization of search engine optimization (SEO) best practices to help your jewelry be found in online stores and through social media. The Net Profits blog is full of tips and best practices for managing a successful jewelry business.

Net Profits: Social Marketing Plan

By Cathleen McCarthy When you look at your peers on social media, you will likely find people with tens of thousands of followers on a certain platform, getting dozens of likes, comments, and shares within seconds of posting – and feel suddenly inadequate. You missed the boat! How can you ever catch up? First, take…

Net Profits: Making Wedding Rings for Same Sex Couples

If you make rings, you probably see a sales spike this time of year. According to one survey, December is the most popular month to propose. A more recent survey reveals Christmas Eve is the most popular proposal day, followed by Valentine’s Day, and Christmas Day. This year, a whole new set of same-sex couples…

Net Profits: How to Reach the Unreachable on Social Media

Ever tried to connect with someone influential on social media and heard crickets? Maybe they were busy. Or maybe you need a different approach. In general, I find I’m more likely to get a response when I appeal to people via social media rather than conventional channels, better still if I time my request to…

Net Profits: Should You Have a Production Line

Net Profits by Cathleen McCarthy Established art jewelers say the pressure is mounting to produce production lines over one-of-a-kind craft jewelry. If you expect to sell via retailers – even high-end craft galleries – making a living at art jewelry now pretty much requires it. “I think the trend – I’ve heard many gallery owners…

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How to Make a Fashion Spread with Your Jewelry

Like most social media platforms, Polyvore offers its own free app on iTunes and, more recently, Android, and both get rave customer reviews. Next time you're waiting in line or on a train and find yourself reaching for your phone to kill some time, you might want to open this app instead and make an…

How to Make Facebook Friends and Influence People

Not long ago, Facebook introduced some major upgrades to their Pages. After some experimenting, I’ve managed to increase my Facebook traffic by about 50 percent, and I’m having a lot more fun. The key seems to be in the photo collages – perfect for jewelry lovers – and new stats provided for Facebook pages.  …